Summary of the Top B2B Influencer Marketing Agencies

Below is a comparison table of the top 5 B2B Influencer Marketing Agencies:

Agency	Specialization	Key Strengths	Best For (Use Case)
Viral Nation	Global Influencer Marketing	AI-powered analytics, comprehensive campaigns	ROI-driven strategies
NeoReach	Data-Driven Campaigns	Advanced analytics, SaaS solutions	Tech-savvy brands
The Shelf	Creative Storytelling	Multi-platform expertise, case studies	Creative industries
Moburst	Performance-Driven Marketing	Real-time optimization, conversion-focused	Mobile app growth
The Goat Agency	Social-First Campaigns	High-performing content, TikTok expertise	Gen Z and Millennial but professional audiences

1. NeoReach

Best For: Large Companies

Minimum Campaign Size: $50,000+

Notable Clients: Amazon, Walmart, Airbnb

NeoReach brings a unique, tech-driven approach to B2B influencer marketing. Their expertise lies in combining audience data, proprietary software, and a network of over 3 million influencers to craft campaigns that resonate with decision-makers in B2B sectors, such as tech and automotive.

By leveraging their self-service software and APIs, NeoReach manages campaigns, tracks progress, and accesses over 400+ custom data points, including demographics, to refine your strategy.

What sets NeoReach apart from B2B Influencer Marketing Agencies is its ability to customize campaigns for specific industries and goals, whether it’s increasing brand awareness, driving leads, or promoting thought leadership. 

With experience managing over $250 million in influencer campaigns, they’ve supported brands like Nvidia, A&E, and Sam’s Club to deliver millions of impressions and measurable engagement. Their talent acquisition and content creation services ensure every partnership aligns with your brand’s core messaging while maintaining authenticity—a critical factor in the B2B space.

NeoReach’s commitment to measurable success is evident in their use of social analytics and real-time tracking to optimize performance. They track and use everything from age and gender to marital status B2B Influencer Marketing Agencies. With these insights, they’ve helped brands achieve up to 20 million impressions, demonstrating their ability to scale campaigns effectively. 

NeoReach social analytics

2. The Influencer Marketing Factory

Best For: Enterprises and Large brands

Minimum Campaign Size: $20,000+

Notable Clients: Sony, Universal Group, UniCredit

The Influencer Marketing Factory continues to solidify its position as a leader in B2B influencer marketing by combining strategy with a deep understanding of what drives success in this space.

Their focus on aligning brands with credible industry influencers allows businesses to build trust, amplify content, and drive meaningful engagement with professional audiences. Their personalized, data-driven approach ensures each campaign is designed to meet your unique B2B needs. 

IMF’s commitment to excellence is reflected in its accolades and thought leadership contributions. Nicla Bartoli, a key figure at The Influencer Marketing Factory, was recognized on Inc.’s 2024 Female Founders List, underscoring the agency’s impact and innovation.

Additionally, their podcast The Influence Factor provides actionable insights into B2B marketing, featuring industry experts like Justin Levy of Demandbase. Episodes delve into crucial topics such as the role of authenticity, the value of micro versus macro influencers, and the importance of analytics in tracking campaign success in the B2B space.

For B2B Influencer Marketing Agencies companies looking to navigate the complexities of influencer marketing, The Influencer Marketing Factory offers expertise, innovation, and a proven track record of success.

3. The Shelf

Best For: Medium and Small Size Brands

Minimum Campaign Size: $100,000+

Notable Clients: Pepsi, American Standard, Walmart

The Shelf is a powerhouse in B2B influencer marketing due to its focus on creative storytelling to craft campaigns that deliver clear and concise messages. With over 12 years of experience, their proprietary SaaS platform allows for seamless campaign planning, execution, and optimization across platforms like LinkedIn, Instagram, and YouTube.

For businesses aiming to reach niche audiences, The Shelf’s expertise ensures every campaign is targeted, authentic, and impactful.

Accolades like being named to the Inc. 5000 list for four consecutive years and earning recognition from the Global Influencer Marketing Awards underscore The Shelf’s credibility in the industry. 

For B2B brands, The Shelf offers access to niche audiences, faster sales cycles, and unparalleled social proof. Whether you’re looking to generate leads, build authority, or create diverse content that engages decision-makers, The Shelf provides a comprehensive solution that bridges creativity and data for maximum ROI.

The Shelf Case Study

Their recent campaign for a major client, promoting a Black-Owned Business, exemplifies their commitment to both social responsibility and results. By enlisting influencers with a focus on food and social justice, the campaign educated users on supporting Black-owned businesses while showcasing the app’s innovative features.

This approach led to over 25,000 engagements and 20,000 video views, highlighting The Shelf’s skill in creating campaigns that resonate deeply with audiences.

The Shelf case study results

4. Moburst

Best For: Startup & Enterprise

Minimum Campaign Size: $20,000+

Notable Clients: eBay, Google, Samsung

Moburst is redefining B2B influencer marketing with its innovative and mobile-first approach. 

Recognized as Adweek’s Fastest Growing Agency for three consecutive years and featured as Bloomberg TV’s “World’s Greatest Agency of 2024,” Moburst combines strategic expertise with cutting-edge tools to craft campaigns that deliver results beyond standard metrics like views and likes.

Their process is built on precision and performance. By leveraging extensive audience data, Moburst identifies influencers who resonate deeply with target markets, ensuring every collaboration aligns with brand values and objectives. Their in-house team manages every step, from crafting creative briefs to monitoring and analyzing campaign performance, allowing you to focus on their core business while Moburst maximizes ROI.

For B2B brands, Moburst offers unique advantages like reduced cost-per-activation, superior conversion rates, and scalable mobile strategies. Their approach goes beyond awareness, repurposing influencer-generated content for other marketing efforts to enhance value and efficiency.

5. The Goat Agency

Best For: Medium and Large Brands

Minimum Campaign Size: $50,000+

Notable Clients: Nivea, Tinder, Audi

The Goat Agency has solidified its reputation as a leader in influencer marketing thanks to over 1,000 campaigns delivered across diverse industries, The Goat Agency combines innovative strategies with human storytelling to craft impactful B2B influencer campaigns that drive measurable results. 

6. Sculpt

Best For: B2B Companies in Tech, Services, Industrial, and SaaS Sectors

Minimum Campaign Size: $20,000+

Notable Clients: Atlassian, KnowBe4, Schneider Electric, Uber

Sculpt is a remote-first B2B Influencer Marketing Agencies social media marketing agency founded in 2012, specializing in high-impact campaigns that connect brands with decision-makers. Their focus spans influencer partnerships, organic and paid social strategies, and executive brand building—tailored for complex B2B sales cycles where authority, trust, and measurable ROI are essential.

Their influencer marketing services include end-to-end execution—identifying and vetting creators, managing collaborations, producing content, and tracking performance across LinkedIn, Instagram, TikTok, and YouTube. With campaigns starting at $15K, Sculpt emphasizes targeted reach and conversion, using paid amplification and precise audience segmentation to deliver results B2B Influencer Marketing Agencies.

Beyond influencers, Sculpt runs full-funnel paid campaigns on LinkedIn, Meta, X, TikTok, and YouTube, combined with ongoing organic management, episodic video content, and social advocacy programs. Their “Content Unit” pricing model provides predictable budgeting while allowing flexibility in scope, a structure appreciated by B2B marketers managing long sales cycles.

Why Sculpt Helps You Decide Clearly

• Specialized B2B Focus: They work exclusively with B2B brands—SaaS, fintech, industrial automation—ensuring campaigns are tuned for decision‑makers, not general consumers.
• Flexible Engagement Models: Whether you need training, campaign execution, or a long-term social partner, they offer options to align with your internal bandwidth and maturity.
• Transparent Pricing and Value: Clear starting points at $10K+ or $150+/hr make budget conversations straightforward; clients affirm they receive strong value for cost.

Trade-Offs You Should Know

• Mid-To-High Budget Requirement: Projects beginning at $10K+ may be out-of-reach for early-stage startups or very small businesses without dedicated social budgets.
• Limited Services Beyond Social: Sculpt is highly specialized—if you need broader marketing (branding, website development, SEO, full-funnel B2C), you’ll need additional partners.
• Niche Industry Acumen Varies: Their deeper vertical expertise (e.g., highly specialized technical fields) could improve strategy relevance.

With over a decade of experience and clients in diverse verticals, Sculpt stands out for its agile, partnership-driven approach and its ability to translate complex offerings into engaging social narratives. Client reviews consistently highlight their strategic insight, responsive communication, and ability to integrate seamlessly with internal teams—making them a strong choice for B2B brands ready to invest in scalable social growth.

7. NinjaPromo

Best For: Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $5,000+

Notable Clients: Huobi, Burger King, Virgin Media

NinjaPromo has established itself as a standout agency in the B2B influencer marketing space, helpsing brands break into niche markets, gain authority, and spark meaningful engagement. 

8. HireInfluence

Best For: Large Companies

Minimum Campaign Size: $50,000+

Notable Clients: Coca-Cola, Adidas, NFL

HireInfluence has been a leader in the influencer marketing space since 2011, delivering solutions for globally respected brands. Their “experiences over ads” philosophy ensures campaigns are immersive, human-centric, and aligned with the unique objectives of each client. 

HireInfluence’s reputation as a top-tier influencer marketing agency is underscored by a collection of prestigious awards. Recognized for their innovative campaigns and strategic execution, the agency has earned titles such as Marketing Agency of the Year (MUSE Awards 2024 and Global Digital Excellence 2023), Best Influencer Marketing Campaign (Vega Digital Awards 2024 and NY Digital Awards 2024), and Best Integrated Marketing Campaign (Creative Communication Award 2023). 

Agency awards

These accolades reflect HireInfluence’s commitment to excellence, creativity, and delivering exceptional results in both B2B and B2C markets.

Their services include everything from creative talent sourcing and strategic content amplification to on-site brand promotions and ongoing influencer-generated content (IGC) activations. Known for their white-glove execution and data-driven insights, HireInfluence focuses on delivering not only strong brand connections but also measurable outcomes such as engagement and ROI.

With a strong emphasis on custom solutions, HireInfluence excels at creating campaigns that resonate deeply with B2B audiences. They pair rigorous manual influencer vetting with award-winning strategies to ensure alignment between influencers and target demographics. Their expertise spans influencer content creation, paid media management, and experiential marketing, all backed by cutting-edge analytics B2B Influencer Marketing Agencies.

9. House of Marketers

Best For: Large brands and Creators

Minimum Campaign Size: $20,000+

Notable Clients: eToro, RedBull, KFC

House of Marketers stands out in B2B influencer marketing with its deep expertise in TikTok campaigns tailored to drive engagement, visibility, and conversions for brands. Founded by Inigo Rivero, an early-stage TikTok employee, the agency leverages unparalleled platform knowledge and data-driven insights to deliver campaigns that resonate with Gen Z and millennial audiences. 

Their influencer marketing strategy process is both rigorous and creative. From analyzing brand-fit and audience alignment to crafting TikTok-optimized content, House of Marketers ensures every campaign is purpose-built for maximum impact. With services ranging from influencer selection to ad content creation and analytics, the agency delivers end-to-end campaign management that aligns with client objectives.

House of Marketers’ commitment to innovation is evident in its emphasis on interactive content and its ability to build engaged TikTok communities. By matching brands with influencers who align with their identity and values, the agency fosters authentic partnerships that enhance brand equity on the platform. Their focus on data ensures that all campaigns are continually optimized to achieve measurable results, whether in traffic, engagement, or conversions.

For B2B Influencer Marketing Agencies brands looking to dominate TikTok and achieve tangible marketing goals, House of Marketers combines creative storytelling, technical expertise, and a vast network of influencers to deliver campaigns that consistently exceed expectations.

10. Socially Powerful

Best For: Large Brands and Companies

Minimum Campaign Size: $50,000+

Notable Clients: TikTok, Ultra Beauty, Tefal

Socially Powerful delivers results by combining innovation, strategy, and a deep understanding of social platforms, especially Facebook, Instagram, and TikTok where they are partners. Known for leveraging cutting-edge technology like their proprietary AI tool “Aria,” the agency ensures brands are matched with the most suitable influencers based on detailed data-driven analysis. 

This ability to align influencers with niche markets, such as beauty and fashion, has allowed Socially Powerful to position itself as a leader in both the B2B Influencer Marketing Agencies and consumer influencer spaces.

A key differentiator for Socially Powerful is their emphasis on authenticity. They focus on building genuine connections between influencers and target audiences by carefully curating partnerships based on brand values and audience affinities. 

This approach ensures campaigns are not just transactional but resonate deeply, building long-term trust and driving meaningful engagement. With platforms like LinkedIn and Twitter at the core of their B2B Influencer Marketing Agencies strategies, Socially Powerful targets decision-makers and industry leaders with campaigns that drive results.

The agency’s integration of paid social services amplifies their impact. By repurposing influencer-generated content into targeted ads, they deliver seven times better performance compared to traditional brand-owned media. Their ability to combine organic and paid strategies ensures maximum reach and ROI, making them a strong choice for B2B brands looking to scale their visibility and lead generation efforts.

Another standout feature is their commitment to comprehensive lead generation. Through LinkedIn outreach, email campaigns, and social selling, Socially Powerful ensures clients connect with the right prospects. They combine their content creation expertise with precise analytics to measure key metrics such as engagement, conversions, and ROI. This holistic approach offers businesses a clear roadmap to sustained growth.

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