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TikTok is, undoubtedly, giving other platforms like Instagram and Facebook tough competition, especially with its popularity among young users. On average, TikTok users spend 23.5 hours on the platform per month, which makes it a suitable place for brands to reach their target audiences, usually through influencers TikTok Money Calculator.
Speaking of influencer marketing, both TikTok and Instagram are prime platforms for it. While you may think the more followers you have, the more money you can make, it’s not entirely true. Engagement and industry type also impact your earnings.
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Estimated Total Earnings by Account
Drag the sliders to calculate potential earnings
TOTAL VIEWS
TOTAL FOLLOWERS
TOTAL VEDIOS
Engagement Rate:
-Infinity%
Estimated Earnings Per Post:
$0 – $0
What Is a TikTok Money Calculator?
A TikTok Money Calculator is a tool that estimates the potential earnings of a TikTok influencer based on their account metrics, such as total followers, likes, and videos. It gives you a rough estimate of how much you can make per post or sponsored campaign on TikTok.
As an influencer, you might need to use the calculator to negotiate contracts or set your rates. It can also help you understand what type of content and engagement is required to earn a certain amount on the platform.
TikTok Influencer Engagement & Earnings Calculator
The tool below is not an official TikTok Money Calculator and is not in any way associated with or endorsed by TikTok. We developed this tool to provide earning potential guidelines to influencers.
Ultimately, both the brand and influencer negotiate what they consider to be fair value for endorsing the product or service. The tool only shows you an estimation and can vary greatly by niche, country, audience location, and audience brand affinity.
How to Use the TikTok Money Calculator?
Our TikTok Moeny Calculator estimates a TikTok influencer’s earnings based on the total number of followers and the total number of likes on their TikTok account. You also have to specify the number of videos on your page, as it helps calculate your average engagement rate.
Simply enter all the required information, and our calculator will provide an estimate of your potential earnings per post.
Let’s say you have 50k followers on TikTok. You have posted 200 videos to date, and your total number of likes is 200k. Since the video count scale in our tool goes up by five, we’ll enter 205 videos in our calculation.
According to the TikTok Money Calculator, your account’s engagement rate is 1.95%, and your estimated earnings per post are $81 to $121.
These estimates are in accordance with the survey conducted by Shopify, which found that micro-influencers (accounts with 10,000 to 100,000 followers) can earn around $25 to $125 per post. With 50k followers, you are considered a micro-influencer, and our calculator’s estimate falls within this range.
Let’s try the calculator with an actual TikTok influencer. Withloveleena is a fashion and lifestyle TikTok influencer with 526k followers and 14 million likes. Since TikTok doesn’t show the number of videos on an account, we used Tokcounter to find that she has posted 455 videos.
Source: tokcounter.com
The TikTok Money Calculator showed us that she has an engagement rate of 5.85%. Plus, she earns anywhere from $844 to $1,266 per post.
Again, it’s important to note that these are just estimates, and the actual earnings can vary depending on other factors. For instance, Leena is a Muslim influencer, and she caters to a specific audience, which may also be a factor in her earnings.
She’s also in the fashion and lifestyle niche, which is highly profitable for influencer marketing. More importantly, she has two sisters who are also influencers, which means brands can potentially reach a larger audience by collaborating with all three of them.
Together, these factors can contribute to her earning more than the estimated range.
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Why Use Our TikTok Money Calculator?
Our TikTok Influencer Engagement & Earnings Calculator is a handy resource for influencers, especially those who are just getting started. Here are some reasons the TikTok Money Calculator can be beneficial for you.
Get Estimates of Your Engagement Rate
In our Influencer Marketing Benchmark Report 2024, we found that TikTok engagement is higher than other social networks. According to this report, the engagement rate for different TikTok accounts is as follows:
- Accounts with more than 1 million followers: 10.53%
- Accounts with 1k to 5k followers: 15.04%
However, these are average rates and may not be applicable to your specific account. Our calculator lets you take a closer look at your engagement rate in TikTok Money Calculator.
You can share it with brands or use it as a benchmark for yourself to determine if your content is resulting in the engagement you want.
For example, if you have recently changed something in your content-posting frequency, timing, strategy, or creative themes, you can use the TikTok Money Calculator to determine if these changes have improved or tanked your engagement.
Get Payment Estimates
Influencers who have been in the game for quite some time know how to price their services. Many of them have talent management agencies or agents who negotiate deals on their behalf.
However, as a small or new influencer, you might not be sure about how much to charge. The TikTok Money Calculator gives you a ballpark figure of what you can expect to earn from a sponsored post.
If a brand asks you for a price, you can quote one based on the result from the TikTok Money Calculator . We also recommend getting in touch with fellow influencers who have the same stats as you and asking them if they are comfortable sharing their rates. With both these indicators, you can better price your Services.
Compare Engagement Rates
As an influencer, it helps to compare your engagement rates with other influencers in your niche. It gives you an idea of how well your content is performing compared to others and if there are areas where you can improve.
The TikTok calculator allows you to enter the usernames of other influencers in your niche and compare their engagement rates with yours. If you notice that others have a better engagement rate than you, maybe you can replicate their strategies or try something new.
For example, we have already calculated that Withloveleena has an engagement rate of 5.85%. Now, let’s compare it to tsunamireu, another TikTok influencer with 500k followers.
Although she has a few thousand fewer followers than Withloveleena, her total likes are 23.2 million. We put these figures in our TikTok Money Calculator and found her engagement rate to be 11.07%, which is twice that of Withloveleena.
So, if you are an influencer with similar follower numbers as tsunamireu, but struggling to achieve the same level of engagement, you could analyze her content and try out some of her strategies.
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Conduct Competitor Analysis
The TikTok Money Calculator also helps you conduct competitor analysis, particularly with influencers in your niche. You can use the tool to see how much other influencers are earning and what their engagement rate is. For example, if you’re in the beauty and skincare niche, use the calculator to see the potential earnings of other beauty and skincare influencers.
If their estimated earnings are more than yours, examine why that is the case. It’s more likely due to higher engagement. Take notes from what they’re doing differently, and try to apply it to your own content and strategy. Also, look at our guide to competitor analysis.
Frequently Asked Questions
How much money can I earn from TikTok?
The easiest way to determine how much you could potentially earn from TikTok is to use our TikTok Influencer Engagement and Earnings Calculator, which you will find near the top of this post. We developed this tool to provide potential earning guidelines to influencers. Ultimately, a brand and an influencer negotiate what they consider to be fair value. We stress that this is only an estimation and can vary greatly by niche, country, audience location, and audience brand affinity.
Can you get rich on TikTok?
The key to making money on TikTok is having millions of active, engaged followers. That may seem a daunting goal, but anyone can achieve this if they get the basics right. These include:
- understand your audience
- perfect your profile
- follow the basic rules and conventions when uploading videos
- produce consistent content
- engage with your audience
- promote your TikTok videos on your other social channels
- improve your production values over time
Learn the skills of successful film making and make each video better than the last.
How many followers do you need to get paid on TikTok?
If you’re a creator and you’ve garnered a minimum of 10,000 followers and amassed over 100,000 views in the past months, you become eligible to monetize your content.
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